12 ready-made prompts
Prompts for an agent's everyday work: writing listings that stand out, replying to leads fast, following up without being pushy, preparing showings and creating social content. Fill in the brackets with the property or client details and use them in ChatGPT or Claude.
When adding a new listing.
You are a real estate copywriter in [country]. Property: [type] in [area, city], for [sale/rent], [price], fees [details]. Features: [size, bedrooms, bathrooms, parking, outdoor space, orientation]. Highlights: [list]. Ideal buyer: [profile]. Write: a headline of up to 70 characters, a 120 to 180 word description and a 3-line version for text messages. Don't invent anything. Where details are missing, write [CHECK].
To enrich a listing or post.
List what [buyer profile] usually values in [neighborhood, city]: types of amenities, commute and lifestyle. Write it as suggestions for me to verify, without naming specific businesses or distances you're unsure about. Then turn it into 3 sentences for the listing.
When approaching a for-sale-by-owner seller.
Write a message to approach the owner of a property in [area] who's selling it themselves. Show how I can help (marketing reach, filtering buyers, paperwork, negotiation) without dismissing their efforts. Respectful, up to 6 lines, ending with an invitation to talk.
When a lead arrives from a portal or social media.
A lead asked about [short property description]: '[lead's message]'. Write a reply of up to 5 lines that answers the question, adds 1 detail they didn't ask about but will value, and ends with a question to understand what they're looking for (timing, budget, financing).
The day after the showing.
Write 2 follow-up messages for a client who viewed [property] and said 'we'll think about it': 1) the next day, asking what they thought and if they have questions; 2) 4 days later, with a similar option or new information. Up to 4 lines each, no pressure.
When the buyer thinks the price is too high.
The client said: '[objection, e.g. it's expensive for the size]'. The property is [description and price], and comparable homes nearby are around [range, if known]. Suggest 3 ways to respond: one with the property's strengths, one with questions to understand their limit and one that opens the door to an offer. Consultative tone.
Before showing a property.
Build a 30-minute showing plan for [property] with a [profile] client. Include: where to start, what to highlight in each room, questions to ask during the visit and how to close by asking for their impression.
When presenting an offer.
Summarize the offer for the seller: price offered [amount], financing [type], dates [dates], conditions [conditions]. List the offer's strengths and what could be negotiated, in clear, neutral language, up to 10 lines.
When a deal moves forward.
Build a document checklist for a [sale/rental] of [property type] in [country/state], split into: property, seller or landlord, and buyer or tenant. Flag what usually causes delays and mark [CHECK] where local or lender requirements apply.
For Instagram or LinkedIn.
Create a 6-slide carousel about [topic, e.g. costs of buying beyond the price] for first-time buyers. Hook on slide 1, one idea per slide, and a close inviting them to talk. Don't cite rates or percentages I haven't confirmed: use [CHECK].
For a Reel or video tour.
Write a video script of up to 60 seconds presenting [property]. Structure: a 3-second hook, a tour of the rooms in order [order], 3 highlights and a closing call to action. Note what to say and what to show in each part.
For social media, website or cards.
Write 3 versions of an Instagram bio (up to 150 characters) and a 5-line intro for a website, for an agent working in [area] focused on [property type or audience]. Trustworthy and approachable. Include a space for your license number: [LICENSE].
Yes, as long as you review everything. AI writes quickly and well, but it can invent features or exaggerate. Give it the real details and ask it not to invent anything, flagging what's missing. A wrong detail in a listing damages trust and can create problems under advertising and consumer rules, including fair housing rules in the US.
Yes, either by copying replies it drafts or with an automatic agent connected to your messaging. For solo agents, the prompts on this page already help you reply faster. For busier agencies, an AI agent can reply instantly, qualify the lead and pass it to the right agent. Our page on AI for real estate agencies explains how.
Avoid it. ID documents, income details and financial information shouldn't go into public AI tools, because of privacy rules. In your prompts, generic descriptions like 'couple with two kids, budget up to X' are enough for AI to help. For regular professional use, choose paid plans with terms that protect your data.
AI takes over part of the repetitive work: writing, answering the basics and organizing. Showings, reading the client, negotiation and trust stay with the agent, and those are what close deals. Agents who use AI for routine work gain time to serve more clients, better.
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