AI websites (SEO/AEO)

Answer Engine Optimization (AEO, sometimes called GEO) means structuring your content so AI answer engines — Google AI Overviews, ChatGPT, Perplexity, Bing Copilot — can understand it and cite it when they reply to someone. It matters because search behaviour is shifting: a growing share of people ask an AI a question instead of scrolling a list of links, and if your site isn't citable, you simply don't appear in that answer. The reassuring part is that most of AEO is good SEO done well — clear structure, real answers, and schema markup — so you optimise for both at once rather than running two separate projects.

No — protecting your existing rankings is built into the plan, not an afterthought. Before we change anything we map every current URL, then preserve or 301-redirect each one so the authority you've already earned carries over to the new page. We keep your content equity, maintain your internal links, and watch Search Console closely in the weeks after launch to catch anything that moves. Done properly, a rebuild is one of the safest times to actually improve rankings, because the new site is faster and better structured than the old one.

We pick the right stack for your situation rather than forcing everyone onto one platform. Often that's a modern framework like Next.js on a fast host like Vercel — which gives you speed, security and clean structure that both Google and AI engines reward. When your team needs to edit content themselves, we pair that with a CMS you'll actually find easy to use. The guiding principle is no lock-in and no compromise on performance: you get something fast and future-proof that you, or any developer, can maintain later.

Most marketing sites go live in about 3–5 weeks, though the honest answer depends on two things: the size of the site and how ready your content is. A focused site with copy and brand assets in hand moves quickly; a larger build, or one where we're helping shape the messaging from scratch, takes a little longer. We'll give you a realistic timeline up front, work in visible stages so you're never wondering where things stand, and tell you early if anything risks the date.